Capture
Calls, forms, chats, emails and messages enter a consistent process.
Record where the inquiry came from, the contact details provided, and who should take the next step. Supported channels are confirmed during implementation.
THE STONEFRONT APPROACH
A clear next step. At every step.
Stonefront connects inquiry capture, response, qualification, consultations, follow-up and reputation into one managed customer process for independent monument dealers.
- 01Inquiry
- 02Response
- 03Qualify
- 04Follow up
- 05Consultation
- 06Customer
- 07Review
HOW STONEFRONT WORKS
From first inquiry to clear next step.
A managed process behind the scenes. Your team at the center of every conversation.
Respond
New inquiries receive an appropriate, timely first response.
Use respectful acknowledgments and clear expectations. Where configured, Stonefront Concierge can provide an immediate first response to website visitors, including after hours.
Qualify
Stonefront gathers useful information so the dealer understands what the family needs.
Gather memorial type, cemetery, material preferences, project intent, timeline and contact information. Questions should help the family explain their needs without pressuring them.
Follow Up
Appropriate opportunities keep moving instead of disappearing.
Set suitable timing and ownership for follow-up. Respect a family’s pace and communication preferences, and keep the next action visible to staff.
Schedule
Qualified inquiries can move toward a consultation.
Where configured, help families request or schedule a consultation. Make appointment status clear so a request is not mistaken for a confirmed booking.
Hand Off
The dealer’s team takes over when human expertise and conversation matter.
Pricing judgment, design advice, cemetery-specific interpretation, sensitive conversations and questions outside approved knowledge go to the dealer’s team. The useful context travels with the inquiry.
Build Reputation
Satisfied customers can later be guided toward sharing their experience.
Use consistent, neutral invitations for honest feedback after the customer experience. Do not offer incentives, filter requests by expected rating or promise a particular number of reviews.
GET FOUND → CONVERT → BUILD REPUTATION
Connect the moments that matter.
Your website and online presence help families discover you. Stonefront focuses on what happens when that interest becomes a conversation, and how a thoughtful experience can lead to honest reviews.
Inquiry → response → qualification → follow-up → consultation → quote/order → customer → review → better online reputation.
The journey gives your team a shared view of the next step. It does not replace monument design, production or the personal care you bring to every memorial.
GETTING STARTED
Built around the way you work.
A thoughtful implementation begins with your business, not a list of software features.
Understand your process
We review how families reach you, how your staff responds, and where information or follow-up can fall through the gaps.
Agree on the workflow
Together, we define stages, ownership, messages, timing and practical system connections. Your team knows what will happen and when.
Put it into practice
We configure the agreed process, check the journey with your team, and manage the customer system as the work moves forward.
MAKE THE PROCESS VISIBLE
A useful view of the work ahead.
Know which conversations need a response, which consultations are booked, and which quotes are waiting on a decision. Example reporting illustrates the kinds of information a configured system may bring together.
Your customer journey
Last 30 days92%Response rate
3Reviews generated
Example values only. Not actual Stonefront customer performance.
A FEW GOOD QUESTIONS
A clearer picture of Stonefront.
Straightforward answers about the system, the service, and where we fit.
What problem does Stonefront solve?
Stonefront helps bridge the gap when a family reaches out and staff cannot respond right away — whether they are helping another customer, out on an installation or away from the office. A managed process gives inquiries attention, gathers context and keeps the next step from depending entirely on memory.
What happens when a new inquiry arrives?
Stonefront brings the inquiry into the agreed process: capture, respond, qualify, follow up and schedule. It gathers useful context and routes the next action to the right place, with staff taking over when human expertise is needed.
What is Stonefront Concierge?
Stonefront Concierge is the conversational website assistant within Stonefront. It identifies itself as automated, answers dealer-approved common questions, gathers useful project details and helps visitors take an appropriate next step. It hands off to staff when the conversation needs judgment or expertise.
What happens after hours?
When configured for after-hours service, Stonefront Concierge can provide an immediate first response, gather information and create a clear next step for the dealer’s team. Acknowledgment does not mean a staff member is available immediately.
Can Stonefront help schedule consultations?
Yes, where configured. Qualified visitors can request or schedule a consultation through the agreed process. Staff availability, appointment rules and the distinction between requested and confirmed appointments are defined during setup.
What is Stonefront?
Stonefront is a customer-conversion system for independent monument dealers. It helps monument businesses capture inquiries, respond quickly, gather useful information, manage follow-up, schedule consultations and build their online reputation.
Who is Stonefront designed for?
Stonefront is designed for independent monument-company owners and teams who want a more consistent process between a family’s first inquiry and their decision to become a customer.
Does Stonefront replace my current CRM?
Not necessarily. We first look at the tools and processes you already use. Where practical, Stonefront can work alongside them. Any changes or connections are confirmed before implementation.
Can Stonefront work with my existing website?
Where practical, yes. We review your website, forms, and technical access to determine how inquiries can connect to your customer process. Compatibility is assessed for your business.
What happens when we miss a call?
Depending on your phone setup and the agreed workflow, a missed call can create a follow-up task or trigger an appropriate acknowledgment. Your staff can then return the call with context. Specific capabilities are confirmed during setup.
Does Stonefront use AI?
AI may support tasks such as summarizing messages, classifying inquiries or routing information. It is not a substitute for your team’s judgment, expertise, or sensitive conversations with families.
Does Stonefront replace monument design or production software?
No. Stonefront focuses on customer communication and conversion. Monument design, production, accounting, and government paperwork remain with your existing team and tools.
Does Stonefront generate leads?
Stonefront helps connect your online presence to a clear inquiry and follow-up process. It does not guarantee new leads, search rankings, customers, or revenue, and it does not manage paid advertising.
Is Stonefront a marketing agency?
Stonefront is a specialized customer-conversion service, rather than a general marketing agency. Its focus is the customer journey: inquiry, response, consultation, quote, customer, and review.
LET’S MAKE THE NEXT STEP CLEAREvery inquiry deserves
Every inquiry deserves
a clear next step.
See how Stonefront can help your monument business respond faster, follow up consistently and create a better experience from first contact forward.